TY  - BOOK
AU  - McGown,K.L.
TI  - Marketing research: text and cases 
SN  - 087626562X 
U1  - 658.83 23
PY  - 1979///
CY  - Cambridge, Mass.
PB  - Winthrop Publishers
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -