TY  - BOOK
AU  - Bell,Martin L.
TI  - Marketing: concepts and strategy
SN  - 0395041627
U1  - 658.8 23
PY  - 1972///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -