Bell, Martin L. <br/><br/>
Marketing: concepts and strategy  eng 
[by] Martin L. Bell. 
 - 2d ed. 
 - Boston :  Houghton Mifflin,  1972. 
 - viii, 961 p.  illus.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395041627 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEL