TY  - BOOK
AU  - Ferber,Robert
TI  - Handbook of marketing research
SN  - 0070204624
U1  - 658.8 23
PY  - 1974///
CY  - New York
PB  - McGraw-Hill, 
KW  - Marketing research
KW  - Handbooks, manuals, etc
N1  - Includes bibliographies
ER  -