TY  - BOOK
AU  - Winkler,John
TI  - Winkler on marketing planning
SN  - 0304290777
U1  - 658.8 23
PY  - 1972///
CY  - London
PB  - Associated Business Programmes Ltd.; Distributed by Cassell
KW  - Marketing
KW  - Planning
N1  - Includes index; Bibliography: p. [279]-281
ER  -