TY  - BOOK
AU  - Mazur,Laura
AU  - Hogg,Annik
TI  - The marketing challenge
SN  - 8173711356
U1  - 658.8 23
PY  - 1998///
CY  - Hyderabad
PB  - Universities Press
KW  - Marketing
KW  - Management
KW  - Europe
N1  - "The EIU series."; Includes bibliographical references (p. 289-290) and index
ER  -