Mazur, Laura.
The marketing challenge / eng
Laura Mazur, Annik Hogg.
- 1st Indian Publish
- Hyderabad: Universities Press, 1998.
- xvii, 298 p. : ill. ; 23 cm.
"The EIU series."
Includes bibliographical references (p. 289-290) and index.
8173711356
Marketing--Management.
Marketing--Management.--Europe
658.8 / MAZ