TY  - BOOK
AU  - Hise,Richard T.
AU  - Gillett,Peter L.
AU  - Ryans,John K.
TI  - Basic marketing: concepts and decisions 
SN  - 0876260563 
U1  - 658.8 23
PY  - 1979///
CY  - Cambridge, Mass.
PB  - Winthrop Publishers
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -