Hise, Richard T. <br/><br/>
Basic marketing :  concepts and decisions /  eng 
Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. 
 - Cambridge, Mass. :  Winthrop Publishers,  1979. 
 - xix, 572 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0876260563  
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAS