TY  - BOOK
AU  - Britt,Steuart Henderson
AU  - Boyd,Harper W.
TI  - Marketing management and administrative action
SN  - 0070079226
U1  - 658.8 23
PY  - 1973///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -