TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing decision making: a model building approach
T2  - Holt, Rinehart and Winston marketing series
SN  - 0030781655
U1  - 658.8 23
PY  - 1971///
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references
ER  -