McNeal, James U. <br/><br/>
Consumer behavior, an integrative approach /  eng 
James U. McNeal. 
 - Boston :  Little, Brown,  1982. 
 - xxi, 426 p. :  ill. ;  24 cm. 
<br/><br/> Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0316563099  
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MCN