Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing /  eng 
John Wilmshurst. 
 - 1st ed. 
 - London :  Heinemann,  1978 
 - vii, 213p. :  ill. ;  23 cm. 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation." 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0434922633 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL