TY  - BOOK
AU  - Schewe,Charles D.
AU  - Smith,Reuben M.
TI  - Marketing: concepts and applications 
T2  - McGraw-Hill series in marketing
SN  - 007055272X :
U1  - 658.8 23
PY  - 1980///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Problems, exercises, etc
N1  - Includes bibliographies and index
ER  -