TY  - BOOK
AU  - Baker,Michael J.
TI  - Marketing: theory and practice 
T2  - Macmillan studies in marketing management
SN  - 0333198204 
U1  - 658.8 23
PY  - 1976///
CY  - London
PB  - Macmillan
KW  - Marketing
N1  - Includes bibliographies and index
ER  -