TY  - BOOK
AU  - Edwards,Helen
AU  - Day,Derek
TI  - Creating passion brands: getting to the heart of branding 
SN  - 0749445432
U1  - 658.8343 23
PY  - 2005///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Branding (Marketing)
N1  - "Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."; Includes bibliographical references (p. [233]-237) and index
UR  - http://www.loc.gov/catdir/toc/ecip0510/2005009398.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2005009398-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2005009398-b.html
ER  -