TY  - BOOK
AU  - Greer,Thomas V.
TI  - Cases in marketing: orientation, analysis, and problems 
SN  - 002347100X (pbk.)
U1  - 658.8 23
PY  - 1983///
CY  - New York, London
PB  - Macmillan, Collier Macmillan Publishers
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -