Introduction to mass communication/  English. 
stanley j.baran. 
 - 3rd Ed. 
 - New york.  McGraw Hill,  2004. 
 - xxxvi,529p.:  ill  26cm. 
<br/><br/><label>ISBN: </label>0072827580 
<br/><br/><label>Dewey Class. No.: </label>659.233  / BAR