Exploring corporate strategy : text & cases /
Gerry Johnson, Kevan Scholes.
- Harlow, England ; New York : Financial Times Prentice Hall, 1989.
- xxi, 575 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0132964198 9780132964197
2001041184
Business planning. Strategic planning. Business planning--Case studies. Strategic planning--Case studies.