Zikmund, William G. <br/><br/>
Exploring marketing research /  eng. 
William G. Zikmund, Barry J. Babin. 
 - 9th ed. 
 - Mason, OH ;  Thomson/South-Western,  c2007. 
 - xxi, 698 p. :  chiefly col. ill. ;  29 cm. 
<br/><br/> 28995 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324320884 (hbk. : student ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>001.42  / ZIK