Lovelock, Christopher. <br/><br/>
Services Marketing:  People, Technology, Strategy/  eng. 
Lovelock, Christopher. & Wirtz, Jochen. 
 - 5th ed. 
 - Delhi:  Pearson Edu.,  2004. 
 - xviii, 652p.:  ill;  25cm. 
<br/><br/><label>ISBN: </label>8129704536 
<br/><br/><label>Dewey Class. No.: </label>658.802  / LOV