Belch, George E. <br/><br/>
Introduction to Advertising and Promotion:  An Integrated Marketing Communications Perspective/  eng. 
Belch, George E. & Belch, Michael  A. 
 - 3rd ed. 
 - Boston:  Irwin,  1995. 
 - xxii, 762p.:  ill;  28cm. 
<br/><br/><label>ISBN: </label>025613696 
<br/><br/><label>Dewey Class. No.: </label>659. 1  / BEL