Berkowitz, Eric N. <br/><br/>
Marketing/  eng. 
Berkowitz, Eric N., Kerin, Roger A. & Rudelius, William. 
 - 2nd ed. 
 - Boston:  Irwin,  1989. 
 - xxiii, 752p.:  ill;  25cm. 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BER