Pride, William M. <br/><br/>
Marketing Concepts and Strategies/  eng. 
Pride, William M. & Ferrell, O C. 
 - 12th ed. 
 - New Delhi:  Biztantra,  2006. 
 - xxxi, 750p.:  ill;  26cm. 
<br/><br/><label>ISBN: </label>8177225200 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI