Guiltinan, Joseph P. <br/><br/>
Marketing Management:  strategies and programs/  eng. 
Guiltinan, Joseph P. & Paul, Gordon W. 
 - 5th ed. 
 - New York:  McGraw Hill,  1994. 
 - xvi, 480p.:  23cm. 
<br/><br/><label>ISBN: </label>0071133224 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI