Ferrell, O C. <br/><br/>
Fundamentals of Marketing/  eng. 
Ferrell, O C. & Pride, William M. 
 - Boston:  Houghton Mifflin Company,  1982. 
 - xx, 545p.:  ill;  24cm. 
<br/><br/><label>ISBN: </label>0395316960 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER