TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Social marketing: changing behaviors for good 
SN  - 9781452292144 (pbk. : alk. paper)
AV  - HF5414 .K67 2016
U1  - 658.8 23
PY  - 2016///]
CY  - Los Angeles
PB  - SAGE
KW  - Social marketing
KW  - Behavior modification
N1  - Includes index
ER  -