TY  - BOOK
AU  - Baker,Michael J.
TI  - Marketing: an introductory text 
SN  - 0333236394 :
AV  - HF5415 .B275 1979
U1  - 658.8 23
PY  - 1979///
CY  - London
PB  - Macmillan
KW  - Marketing
N1  - Includes index; Bibliography: p. [475]-480
ER  -