TY  - BOOK
AU  - O'Shaughnessy,John
TI  - Competitive marketing: a strategic approach 
SN  - 0044451172 (alk. paper)
AV  - HF5415.13 .O78 1988
U1  - 658.8 23
PY  - 1988///
CY  - Boston
PB  - Unwin Hyman
KW  - Marketing
KW  - Management
N1  - Includes indexes; Bibliography: p. 433-449
ER  -