Cravens, David W. <br/><br/>
Strategic marketing cases and applications /  English  
David W. Cravens and Charles W. Lamb, Jr. 
 - Homewood, Ill. :  R.D. Irwin,  1983. 
 - xix, 648 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256029369 
<br/><br/><label>LCCN: </label>82082880  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6944 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / CRA