TY  - BOOK
AU  - Jain,Subhash C.
AU  - Mathur,Iqbal
TI  - Cases in marketing management
T2  - Grid series in marketing
SN  - 0882441299 :
AV  - HF5415.13 .J34
U1  - 658.8 23
PY  - 1978///
CY  - Columbus, Ohio
PB  - Grid inc.
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -