TY  - BOOK
AU  - McCann,John M.
TI  - The marketing workbench: using computers for better performance 
SN  - 087094763X (pbk.)
AV  - HF5415.13 .M26 1986
U1  - 658.8/0028/5 23
PY  - 1986///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Marketing
KW  - Management
KW  - Data processing
N1  - Includes index
ER  -