TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0135577454
AV  - HF5415 .K625 1987
U1  - 658.8 19
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso; Includes bibliographies and indexes
ER  -