Jefkins, Frank William. <br/><br/>
Public relations for marketing management /  ENGLISH 
Frank Jefkins. 
 - London :  Macmillan,  1978. 
 - x, 182 p. :  graphs ;  23 cm. 
 - Macmillan studies in marketing management .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333232445 :  £8.95  
<br/><br/><label>LCCN: </label>79306596  
<br/><br/><label>Nat. Bib. No.: </label>GB*** 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Public relations.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J44 
<br/><br/><label>Dewey Class. No.: </label>658.8/12  / JEF