TY  - BOOK
AU  - Wilmshurst,John
ED  - CAM Foundation.
ED  - Institute of Marketing.
TI  - The fundamentals of advertising
SN  - 0434923303 (pbk.) :
AV  - HF5821 .W56 1985
U1  - 659.1 23
PY  - 1985///
CY  - London
PB  - Heinemann
KW  - Advertising
N1  - "Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover; Includes bibliographies and index
ER  -