Customer in the boardroom? : crafting customer-based business strategy - Bijapurkar, Rama. (New Delhi ; Thousand Oaks, Calif. : SAGE, 2012)
Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
Includes bibliographical references and index.
Keywords: Customer relations -- Management; Strategic planning