TY  - BOOK
AU  - Trout, Jack.
TI  - Positioning: the battle for your mind: The 20th Anniversary Edition with Comments by the Authors 
SN  - 9780070533752
U1  - 659.111 23
PY  - 2008///
CY  - New York
PB  - Tata McGraw-Hill Publishing Company Limited
ER  -