TY  - BOOK
TI  - Global business strategy
SN  - 9781861523525
AV  - HD62.4 .M846 2010
U1  - 658.4 
PY  - 2000///
CY  - London
PB  - Thomson Learning
KW  - International business enterprises
KW  - Management
KW  - Business planning
KW  - Asia
N1  - Includes bibliographical references and index; The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization
ER  -