Global business strategy (London Thomson Learning, 2000)
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
Includes bibliographical references and index.
Keywords: International business enterprises -- Management; Business planning -- Asia