TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller,Kevin Lane
TI  - Marketing Management: A South Asian Perspective
SN  - 97813176716
U1  - 658.8 23
PY  - 2013///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
ER  -