TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Kurtz,David L.
TI  - Services marketing: operation, management, and strategy 
SN  - 1592600468 (pbk.)
AV  - HD9980.5 .K87 2004
U1  - 658.8 22
PY  - 2004///
CY  - Cincinnati, Ohio
PB  - Atomic Dog Pub.
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Kurtz's name appears first on the earlier edition; Includes bibliographical references and index
ER  -