TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Marketing in the Public Sector: a roadmap for improved performance 
SN  - 8131709582
U1  - 658.802 23
PY  - 2007///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Government productivity
KW  - Public administration
KW  - Citizen participation
KW  - Administrative agencies
KW  - Management
N1  - Includes bibliographical references (p. 291-308) and index
UR  - http://www.loc.gov/catdir/toc/ecip0613/2006015053.html
ER  -