TY  - BOOK
AU  - Payne, Adrian.
TI  - The Essence of Services Marketing
SN  - 8120309146
U1  - 658.802 23
PY  - 2000///
CY  - New Delhi
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references (p. 246-248) and index
ER  -