Payne, Adrian. <br/><br/>
The Essence of Services Marketing /  eng. 
Payne, Adrian. 
 - New Delhi:  Prentice Hall,  2000. 
 - x, 253 p. :  ill. ;  23 cm. 
 - The Essence of Management Series .
<br/><br/>Includes bibliographical references (p. 246-248) and index. 
<br/><br/><label>ISBN: </label>8120309146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / PAY