TY  - BOOK
AU  - Rust,Roland T.
AU  - Zahorik, Anthony J.
AU  - Keiningham, Timothy L.
TI  - Service marketing
SN  - 0321055918
U1  - 658.802 23
PY  - 1999///
CY  - New York
PB  - Addison Wesley Longman, Inc
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -