Rust, Roland T. <br/><br/>
Service marketing /  eng. 
Rust, Roland T.,  Zahorik, Anthony J. & Timothy L. Keiningham. 
 - New York :  Addison Wesley Longman, Inc,  1999. 
 - xx, 508 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0321055918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.802  / RUS