TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services Marketing: integrating customer focus across the firm 
SN  - 0070660077
U1  - 658.802 23
PY  - 2008///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
ER  -