TY  - BOOK
AU  - Mirvis,Philip H.
AU  - Ayas,Karen
AU  - Roth,George
TI  - To the desert and back: the story of one of the most dramatic business transformations on record 
SN  - 0787966770 (alk. paper)
U1  - 381.12 
PY  - 2003///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Unilever N.V
KW  - Food industry and trade
KW  - Netherlands
KW  - Consolidation and merger of corporations
KW  - Case studies
KW  - Corporate reorganizations
KW  - International business enterprises
N1  - Includes bibliographical references (p. 221-242) and index
UR  - http://www.loc.gov/catdir/bios/wiley046/2003002023.html
UR  - http://www.loc.gov/catdir/description/wiley039/2003002023.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2003002023.html
ER  -