Hoffman, K. Douglas. <br/><br/>
Marketing Principles and Best Practices/  English 
Hoffman, K. Douglas. 
 -  Cengage South-Western,  2005. 
 - xxxiv,598p.:  27cm. 
<br/><br/><label>ISBN: </label>0324221355 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR