Basic marketing : a managerial approach / E. Jerome McCarthy. eng
Material type:
TextLanguage: English Publication details: Homewood, Ill. : R. D. Irwin, 1975.Edition: 5th edDescription: xvi, 694 p. : ill. ; 24 cmISBN: - 0256015678
- 658.8 23 MCC
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Sri Lanka Institute of Development Administration | 658.8 MCC (Browse shelf(Opens below)) | Available | 10608 |
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| 658.8 MCB The Marketing Edge: | 658.8 MCC Essentials of marketing/ | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing; | 658.8 MCD Handbook of Marketing Planning | 658.8 MCD Direct marketing : |
Includes bibliographical references and index.
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